← All Projects. Patricia’s Cleaning Service.

A local cleaning company based in Thurrock, Essex approached me to create a brand identity, responsive website and leaflet. They were interested in having an illustrative logo using a character to represent the brand.

Building the brand.

My client requested that the mascot should embody trends of the 1940’s, and should feature soft, muted colours. I looked at advertisements from this era for inspiration for the colour scheme, finally deciding on four colours that would also feature throughout the website design and leaflet.

These colours helped create the retro feel the client wanted, whilst drawing psychological links to themes such as freshness, kindness and postivity - these being connections the client wanted potential customers to make with the brand.

Conveying the brand story & values.

The goal was to create a clean, professional site that has a friendly, inviting feel. To help create this, I used soft, rounded shapes throughout and also made vector illustrations to represent the services that Patricia’s Cleaning Service provides.

After using the hero to describe Patricia’s mission statement, I decided it was important to use the next section to bring across the brand story. Using a photo here accompanied by the casual tone of voice was beneficial in putting a face and personality behind the brand, helping to build a sense of trust with potential clients

See wireframes.
Creating a clean and responsive design.

After several round of iterations, myself and my client agree that we have managed to create a clean, friendly and visually appealing brand identity and site that both translates well across platforms and successfully encompasses the image the brand wanted to portray.

Designing an on-brand leaflet.

The client specified that in addition to her new site, she also wanted a means of advertising her business that didn’t rely on potential customers having access to the internet. This would make an older demographic reachable. We agreed on a tri-fold leaflet that would display contact information and details on the services she provides. These leaflets could be issues through doors and displayed by consenting businesses.

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